Weil-McLain Unveils New Brand Campaign: ‘One Brand. Every Application. Only Weil-McLain.’

BURR RIDGE, IL — Weil-McLain®, manufactured by WM Applied sciences, LLC, a number one North American designer of hydronic heating programs, is advancing its rebranding initiative with the launch of a brand new model marketing campaign: “One Brand. Every Application. Only Weil-McLain.” This marketing campaign marks the subsequent step within the firm’s evolution, constructing on its up to date visible identification launched earlier this 12 months and reinforcing its future-forward dedication to innovation, power effectivity and system-wide versatility. 

With this new marketing campaign, Weil-McLain is underscoring its place as a complete supplier of hydronic heating options, in addition to exhibiting its ongoing dedication to delivering future-forward sustainable improvements.

The marketing campaign was designed in response to the challenges right now’s contractors face—balancing tight timelines, altering rules and numerous system necessities throughout residential, business and institutional environments. From forged iron boilers and high-efficiency condensing items to hybrid programs with next-generation warmth pumps, Weil-McLain delivers unmatched selection, flexibility and efficiency that contractors want on the job. 

A Renewed Promise

“Our model marketing campaign captures the strengths of who we’re right now and demonstrates the dedication and dedication to the place we’re going,” stated Mike Doorhy, Vice President and Basic Supervisor of WM Applied sciences, LLC. “Weil-McLain is main the cost in fashionable hydronics by offering contractor-friendly, sustainable heating options for each software.” 

Rooted in a legacy of high quality and reliability, the “One Model. Each Utility.” marketing campaign indicators greater than a refreshed look; it’s a renewed promise to the business. Backed by a strong portfolio of coaching, technical assist and intuitive instruments, Weil-McLain is uniquely positioned to assist professionals specify, set up and preserve the fitting system rapidly, confidently and cost-effectively. 

New Web site Expertise

As a cornerstone of the marketing campaign, Weil-McLain has additionally launched an all-new web site designed to ship an intuitive, personalised expertise for contractors, engineers, distributors and householders. The web site displays the model’s up to date visible identification and supplies quicker, simpler entry to key instruments, technical sources and product data, all introduced with fashionable visuals and clear layouts. 

Key enhancements embody:  

• Mega Menus and Streamlined Navigation: A simplified interface supplies fast, intuitive entry to merchandise, assist and coaching content material.
• Expanded Useful resource Hub: A centralized part options technical documentation, coaching supplies and assist instruments.
• Enhanced Search: Improved performance surfaces full-page content material and technical supplies extra effectively.

Continued Funding

With greater than 140 years of heating management, Weil-McLain continues to evolve whereas remaining rooted within the belief and efficiency professionals depend on. The brand new marketing campaign and digital instruments reaffirm the corporate’s long-standing dedication to innovation, accessibility and full hydronic options delivered by one model, for each software. 

Collectively, the brand new model messaging and digital platform show Weil-McLain’s continued funding in product innovation, person expertise and the way forward for hydronic heating. 

Discover the refreshed model and web site expertise by watching this video and by visiting www.weil-mclain.com/only-wm.