Skagit Plumbing Named Winner of Lemon Seed’s Great American Brand Story Contest

LAS VEGAS, NV — Lemon Seed Advertising and marketing, a branding and advertising company serving the house service trade, has named Skagit Plumbing of Mount Vernon, Washington, the winner of its inaugural Nice American Model Story (GABS) contest. The popularity was introduced and celebrated stay at Service World Expo 2025, the place Lemon Seed unveiled Skagit Plumbing’s refreshed model, message and web site.

Recognizing Values That Construct Stronger Firms

Launched in 2025, the Nice American Model Story initiative acknowledges standout residence service corporations that mix sturdy values, group involvement and a transparent imaginative and prescient for progress. Every year, one firm is chosen to obtain a full model transformation designed to raise its presence within the market.

Skagit Plumbing earned this 12 months’s honor for its distinctive buyer popularity, deep native roots and dedication to service excellence. The family-owned contractor has served Skagit County for greater than a decade and continues to spend money on each its workforce and its group.

“This model refresh reintroduces Skagit Plumbing to the group it has proudly served for greater than 11 years and delivers a completely constructed implementation plan that can help them as they work to take their firm to the subsequent stage,” mentioned Crystal Williams, co-owner and lead strategist at Lemon Seed. “Skagit Plumbing proprietor Mark Sommers’ deep group ties, dedication to distinctive service and give attention to doing what’s proper for his clients made his firm the right alternative for this 12 months’s Nice American Model Story winner.”

A Model Rooted in Group and Belief

The up to date Skagit Plumbing identification contains a new brand centered across the Skagit County area and the tagline, “Staked in Group. Constructed on Belief.” The message underscores the corporate’s dedication to native relationships and dependable service.

As a part of its renewed mission, Skagit Plumbing additionally launched Skagit Cares, a quarterly group initiative that donates to native nonprofits chosen via a public vote.

“We’ve at all times believed that nice service begins with nice individuals and a real love for our group,” mentioned Mark Sommers, proprietor of Skagit Plumbing. “Working with Lemon Seed and the Nice American Model Story companions has been an unbelievable expertise. This chance has actually been life-changing for our enterprise. It’s given us a clearer identification, stronger instruments and the arrogance to develop in methods we by no means imagined.”

Companions Energy a $150,000 Model Transformation

The Nice American Model Story mission introduced collectively 10 accomplice corporations to ship a whole rebrand package deal for Skagit Plumbing valued at greater than $150,000. Alongside Lemon Seed’s strategic steerage, the trouble included:

• Membership and training from Service Nation

• A brand new web site by On-line Entry

• A five-week public relations marketing campaign from Ripley PR

• Further promotional merchandise and advertising companies from contributing companions

“We’d not have been in a position to ship such a complete package deal with out the steerage and help of our companions,” mentioned Emily Fleniken, inventive director and accomplice at Lemon Seed. “They’re actually the very best of their fields and perceive the challenges residence service corporations face. Their experience offered actual worth to Skagit Plumbing’s model makeover.”

For extra details about The Nice American Model Story and its sponsors, go to greatamericanbrandstory.com.

To study extra about Lemon Seed Advertising and marketing, go to lemonseedmarketing.com.