
LUFKIN, TX — Lemon Seed Advertising, a branding and technique company targeted on the house service trade, has partnered with CertainPath to offer HVAC, plumbing, electrical and roofing contractors with added advertising and marketing worth and new development alternatives.
The partnership introduces a rebate program designed to assist CertainPath members spend money on skilled advertising and marketing and branding whereas holding prices aligned with enterprise targets and operational capability.
Rebate Program Designed to Stretch Advertising Budgets
Underneath the partnership, CertainPath members obtain a 3.5% rebate on choose Lemon Seed Advertising companies, serving to contractors reinvest in model growth and long-term advertising and marketing technique.
Eligible companies embody full rebranding tasks masking logos, mascots, messaging, car wraps, uniforms and full model id methods. Members can even apply the rebate to month-to-month advertising and marketing assist, which incorporates strategic planning, design, media placement, implementation and detailed reporting.
Social media administration companies are additionally included, with assist for content material growth, platform oversight and focused promoting technique.
Advertising Aligned With Operational Capability
The partnership focuses on serving to dwelling service companies construct recognizable manufacturers and launch advertising and marketing campaigns that match their capacity to ship within the area. Lemon Seed’s capacity-based strategy is designed to assist regular development, defend buyer expertise and keep away from overextending groups throughout busy seasons.
“Partnering with CertainPath permits us to increase the influence we’re already making for contractors throughout the nation,” mentioned Crystal Williams, co-owner and Lead Strategist at Lemon Seed Advertising. “Our crew is devoted to serving to hardworking enterprise house owners strengthen their manufacturers, construct buyer belief and make investments confidently in sustainable development. This partnership offers contractors much more assist to just do that.”
Sensible Development Assist for CertainPath Members
For CertainPath, the partnership reinforces its give attention to offering members with sensible instruments and partnerships that ship each short-term worth and long-term outcomes.
“Our mission at CertainPath is to assist contractors develop stronger, extra worthwhile companies, and strategic advertising and marketing performs a essential position in that success,” mentioned Tim Cummings, Director of Strategic Partnerships for CertainPath. “By partnering with Lemon Seed Advertising, we’re giving our members entry to confirmed branding and advertising and marketing experience, together with a significant rebate program that helps them maximize their funding. This partnership delivers each instant monetary worth and long-term development assist for HVAC, plumbing, electrical and roofing contractors nationwide.”
Capability-Based mostly Advertising With Measurable Outcomes
Lemon Seed Advertising is thought for its tailor-made strategy to dwelling service advertising and marketing, serving to contractors develop measurable annual advertising and marketing plans, enhance buyer expertise and implement scalable methods that assist constant efficiency and profitability.
“This partnership helps us additional empower the companies we serve,” mentioned Emily Fleniken, Artistic Director and Accomplice at Lemon Seed Advertising. “We’ve all the time believed in serving to firms inform their story in a manner that actually displays their coronary heart and mission. Offering CertainPath members further strategic and monetary worth takes that dedication to the subsequent stage.”
For extra details about Lemon Seed Advertising, go to www.lemonseedmarketing.com.
For extra details about CertainPath, go to www.certainpath.com.
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