
Jim Fowler is CEO of Novo Development, a minority enterprise enterprise and industrial contractor primarily based in Menlo Park, California. Opinions are the writer’s personal.
The development trade is a cornerstone of the American financial system, shaping the nation’s bodily surroundings. But, it considerably lags in range, fairness and inclusion.
Though some within the building trade might overlook the importance of DEI, the enterprise case is compelling. A 2020 McKinsey study highlighted that corporations with numerous workforces are 35% extra more likely to financially outperform the nationwide trade common. It is because numerous and inclusive corporations excel in serving their workforce, communities and prospects.
I’ve seen this fact firsthand. Because the CEO of NOVO Development — a licensed minority enterprise enterprise — I’ve leveraged my experiences as a first-generation Chinese language-American to embed range into our firm’s DNA.

Jim Fowler
Permission granted by Novo Development
Many merely pay lip service to inclusion. Nonetheless, at NOVO, we level to it as a key driver of our progress. We began as a three-person staff simply because the dot-com bubble burst in March 2000. Right this moment, we’re proud to make use of over 300 people.
I actually imagine the choice to pursue range amongst our management staff, collaborate with group organizations that assist DEI and champion numerous subcontractors are core causes we now rank among the many prime building corporations within the better Bay Space and the most important inside tenant enchancment contractor.
The proactive method isn’t straightforward. However, we’ve discovered the rewards far outweigh the trouble while you make use of the suitable methods. Listed here are 5 strategies that may assist your organization reach its personal DEI efforts:
Articulate your goal. Pursuing DEI is essential for moral and enterprise progress causes. My heritage shapes Novo Development’s range technique, which is rooted in relationships. After my father’s passing once I was 19, his colleagues mentored me, underscoring the facility of totally using particular person skills in enterprise and life. Articulating your “why” for DEI secures management assist and successfully conveys its significance to all the workforce.
Prioritize numerous collaborations. My journey to CEO was formed by the unwavering assist I acquired from others and the assumption that fostering shopper relationships and group engagement are paramount. At NOVO, these ideas drive our dedication to distinctive buyer worth and a vibrant, numerous work tradition.
Prioritizing inclusive hiring is an important component of our technique. Thus, half of NOVO Development’s leaders are ladies. Furthermore, by means of our “NOVO for Change” initiative, we collaborate with organizations like Ladies Storage, which goal to advertise feminine illustration in fields like ours. Embracing these numerous partnerships enriches our group and broadens our expertise spectrum.
Champion schooling and duty. Variety coaching and accountability are important in addressing biases within the building trade. My father taught me the worth of taking a hands-on method to management, and NOVO Development’s managers and executives are all the time able to roll up their sleeves and do the work alongside their groups.
We provide steady coaching on unconscious bias, cultural understanding and inclusivity. Making certain accountability is essential; with out repercussions for inappropriate habits, it would persist.
Leverage worker useful resource teams and mentorship. Mentorship performs a pivotal function in fostering unity amongst staff with shared experiences, informing management about minority wants and shaping impactful insurance policies and occasions. My mentors’ insights and knowledge have been instrumental to my profession. At NOVO Development, our mentorship initiative, led by our DEI Director, Sarah Garcia, pairs underrepresented employees with seasoned leaders, facilitating their skilled development.
Promote range past your fast staff. DEI extends past firm management to embody subcontractors, distributors and suppliers, forging a community of companies with aligned values. Prioritize range in your provide chain by establishing clear choice standards.
We’re auditing our subcontractor record to confirm numerous companions and their certifications and, because of proactive outreach, have added over 100 numerous subcontractors to our provide chain. As an trade frontrunner, we assist our numerous companions, guaranteeing they do not really feel too small for prime initiatives. We provide mentorship and sometimes phase bid packages, enabling smaller corporations to take part successfully.
The development trade stands at a crossroads, with a chance to reshape its future by embracing range, fairness and inclusion. Bear in mind, inclusion efforts needs to be ongoing and totally built-in into your organization’s values and practices. By embracing DEI not simply in phrase, however in deed, the development trade can unlock new progress alternatives, foster innovation and create a extra resilient and affluent future for all stakeholders.
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